To ignite a shift towards this radical approach we need to be aware and conscious. Rather than chasing likes, we will seek purpose. The newer approach will engage radical ideas and calls for a total shift in the paradigm; rejecting throwaway consumerism and creating for longevity.
"Renaskigo” was a collaborative trend research project from concept development to practical application and product forecasting for an existing brand, “Ying Gao”. The trend book includes two sub-themes - Scio and Kreivo, imagery, color palettes, archetype, fabrics, and a forecast of the trend evolution in the future.
The trend is derived from the two macro trends that should be dominating design and our general approach to fashion: durability and practicality. With the onset of increasing fashion pollution and fast fashion scenario, the need to be awoke and practical is very necessary. The proposed product for Ying Gao is kokono; a cocoon - an envelope in a protective or comforting way. which will translate Ying Gao’s essence by using technology and nature together into a wearable piece of garment which will bridge the gap between her creativity and the consumer.
(Polimoda, 2019)
Fashion’s individualism is outdated. We live in “a society hungry for consensus and altruism — a world where individualism is long over,” said Li Edelkoort. Yet fashion, with its cult of the creator, still emphasizes the individual designer. Marketing has taken over,
but fashion advertising is obsolete.
