The exhausting fast pace of life has entangled us in a chaotic, frenzied spiral of superficial realities. This whirlwind existence has become the catalyst for a new evolution of sentiments, desires, and priorities. The dramatic shifts in global landscapes are bound to trigger emotions in future consumers, which could be perceived both positively and negatively.
"Error - 20" sheds light on the impact of the coronavirus situation through the lens of consumer insight. Our mindsets and sentiments are shaped by macro cultural trends, highlighting the profound influence of these changes on the future consumer, particularly in the realm of fashion, a vital driver of this evolution.
(Consumer Insight Report, 2020)
The classical way of dealing with change is either to belittle it or deny it, but it is not the only way and is not the way most in vogue at present.
