The Chanakya | Nikita Bhalla

ABOUT THE BRAND

The Chanakya is a premium luxury shopping mall located in the heart of New Delhi. Known for its sophisticated ambiance and a curated selection of high-end brands, The Chanakya offers a unique shopping experience. The mall features international fashion labels, gourmet dining options, and exclusive lifestyle stores, catering to discerning customers who seek elegance and exclusivity. Committed to providing exceptional service and a safe environment, The Chanakya ensures every visitor enjoys a memorable and secure shopping journey. With its blend of luxury and comfort, The Chanakya stands as a beacon of style and sophistication in the city.

PROJECT YEAR

2020

BRAND

The Chanakya

The Ask

As the malls were opening post-COVID, The Chanakya wanted to create a campaign that highlighted its amenities and services while resonating deeply with consumers. The campaign aimed to ensure that customers felt safe and motivated to return to the mall. The provided images and the DLF badge logo were to be incorporated into the campaign.

Objective

Safety Measures: Communicate enhanced cleaning and staff vaccination protocols.
Increase Footfall: Encourage visitors to return confidently.
Boost Sales: Promote special offers and events.
Promote Masks: Emphasize the importance of mask-wearing.
Brand Awareness: Reinforce The Chanakya’s identity as a safe, premium shopping destination.

Execution

The "Our Shot at Hope" campaign was launched to inspire positivity and safety as The Chanakya reopened post-COVID. The consistent messaging, centered around the hashtag #wearevaccinated, emphasized the importance of vaccination and mask-wearing. By promoting special offers and ensuring a safe shopping environment, the campaign successfully increased footfall, boosted sales, and reinforced The Chanakya's brand identity as a premium, safe shopping destination.

Highlighting cleaning protocols and social distancing measures.
Promoting staff vaccination and encouraging visitor vaccination.
Polls, Q&A sessions, and virtual tours to engage the audience.
Posts with the hashtag #wearevaccinated and campaign slogan.
Consistent visual style and positive tone across platforms.

Our Shot At Hope

Turn Up Campaign

The Ask

The Chanakya wanted to create a vibrant and engaging campaign that showcased the diverse offerings of the mall. The campaign aimed to attract a wide range of customers by promoting different categories such as fashion, food, exclusives, beauty, and surprises.

Execution

Highlight Varied Offerings: Showcase the different categories available at The Chanakya.
Attract Diverse Audiences: Encourage a broad spectrum of consumers to visit the mall.
Boost Engagement: Increase interaction and engagement with potential customers through dynamic and appealing content.
Enhance Brand Image: Reinforce The Chanakya as a premier luxury destination with something for everyone.

Objective

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In the Turn Up campaign, we highlighted various offerings from The Chanakya and promoted them effectively. Key Themes: Turn up for Fashion, Turn up for Flavours, Turn up for Exclusives and Turn up for Surprises.

Promoted fashion collections, gourmet dining, beauty brands, and exclusive products through posts and influencer partnerships, enhancing visibility and appeal across various segments.
Created virtual tours and behind-the-scenes content to highlight luxury and exclusivity, coupled with special promotions to drive traffic and sales.
Boosted engagement and excitement through the overall campaign, including giveaways, contests, and surprise events, along with visually appealing posts showcasing different brand verticals

Style Threads Gently

The Ask

With the onset of the summer season, The Chanakya wanted to create a campaign that promoted all the brands associated with sustainability at their core. The campaign aimed to highlight the conscious nature of these brands and encourage consumers to make eco-friendly choices when shopping at the mall.

Execution

Promote Sustainable Brands: Highlight brands that prioritize sustainability and eco-friendly practices.
Encourage Eco-Friendly Shopping: Motivate consumers to choose sustainable products.
Raise Awareness: Educate consumers about the importance of sustainability in fashion and lifestyle.
Enhance Brand Image: Position The Chanakya as a hub for luxury and sustainable shopping.

Objective

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The "Style Threads Gently" campaign was launched to coincide with the summer season, focusing on promoting brands within The Chanakya that prioritize sustainability. The campaign included visually appealing social media posts showcasing the sustainable products and practices of these brands raising awareness and attracting environmentally conscious consumers to the mall. Influencer collaborations and interactive content, such as eco-friendly fashion tips and virtual tours of sustainable collections, engaged the audience. Consistent messaging highlighted The Chanakya's commitment to sustainability, reinforcing its image as a premium, conscious shopping destination.

The Chanakya Trend Report

The Ask

The Chanakya wanted to create a campaign that would highlight the latest trends across various segments, such as fashion, food, beauty, and lifestyle, and show how these trends are reflected in the brands available at the mall. The campaign aimed to position The Chanakya as a trendsetting destination, attracting trend-conscious consumers.

Execution

Highlight Latest Trends: Showcase the current trends in fashion, food, beauty, and lifestyle.
Connect Trends to Brands: Link these trends with the brands and products available at The Chanakya.
Attract Trendsetters: Appeal to consumers who are keen on staying ahead of trends.
Enhance Brand Image: Reinforce The Chanakya as a hub for the latest trends and luxury shopping.

Objective

The "Chanakya Trend Report" property was executed through a series of activities and content emphasizing the connection between the latest trends and the brands present at the mall.

Research and identify key trends in fashion, food, beauty, and lifestyle.
Create visually appealing graphics and videos that link trends to specific brands and products available at The Chanakya.
Organize trend-focused events such as fashion shows, food tastings, beauty workshops, and lifestyle demonstrations.
Include interactive elements such as quizzes, virtual tours, and user-generated content to engage the audience.

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