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As a Patterns + Graphics researcher, my core responsibilities included conducting extensive micro and macro research to analyze emerging trends and future insights in relation to cultural, societal, and economic shifts. I formulated trends, counter-trends, and sub-trends for upcoming seasons, and monitored fashion weeks to identify global trends. My thorough research spanned various product categories, including womenswear, menswear, kidswear, activewear & swimwear, intimates & loungewear, and home & interiors. Additionally, I engaged in copywriting for trend reports, created runway reports and content for the "Hot Now" section, curated mood boards, and conducted iconographic research.
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